Where the Electric Professional Product range all started. Mark Woolley enlisted a renowned chemist to create a product for his own use on his session shoots. It took 2 years to perfect a product which tames and smooths coarse, curly or fine hair and provides extra protection before blow drying.
The primary function is to smooth the hair out without being present on the hair afterwards, so the hair will have volume and movement without residue. Ideal for anyone with curly hair as most curl products, such as mousses, stick the curls into place and leave the hair crispy and sticky. Smoothing Cream evaporates both naturally and during a blow dry, you can actually see the steam coming off the hair when drying. Because the residue evaporates it won't weigh the hair down, ensuring control but not flatness.
It is fortified with heat protecting elements to combat the effect of thermal damage of up to 220 degrees.
